Over the last 18 months, market leaders adapted dramatically driven by emerging technologies. This evolution shows the importance of adapting quickly in an increasingly dynamic market environment.

One key insight emerges from our reporting: what worked previously rarely succeeds now or tomorrow.

Speed of adaptation matters more than perfection in execution.

The broader implications goes much deeper than immediate effects. Recognizing these deeper dimensions is essential for teams planning to maintain advantage.

Key Points

• Emerging standards are reshaping the manner in which companies manage operations.
• The complexity of advanced technologies necessitates new skills from development groups.
• Competitive advantage is less driven by specific tools and increasingly requires strategic thinking.